Rare

Creative Brand Planner – Consumer Brand Focus

• The role combines contributing to strategic consultancy work with a particular focus on strategic planning on packaging and consumer brand identity projects.Key to the role will also be client and project management, and involvement in business development work.

• Usually you’ll be working with a senior consultant or partner, but taking a high degree of responsibility for the project and for the development of effective client relationships.

Strategic consultancy

• Providing consultancy inputs (research, market analysis, consumer insight, interpretation, development of recommendations) primarily within the scope of innovation, brand positioning, brand strategy, and brand development work for consumer-facing product and service brands. With a key focus on strategic planning going into our client’s design studio.

• Organising, designing and contributing to workshops and analysing/presenting outputs.

• Organising and conducting qualitative research elements, including conducting individual interviews, moderating research groups and analysing the output. Research moderation skills desired but not essential but need to have experience of briefing in and planning research.

Project/client management

• Strong client handling and relationship development skills.

• Working closely with the creative team on the executional stages of packaging and consumer brand identity projects to develop inspiring briefs and provide guidance to the creative process

• The role requires someone who has a strong new business track record (creds presentations and upfront strategic thinking plus proposal writing and costing) and an enjoyment of the role

Skills and experience

• To be considered for this role you will need to have significant first class broad brand consultancy and client/project management experience

• Must have worked within last two years within a consultancy with a packaging and brand identity offer and have strong creative planning skills to support these areas